Paid Digital Marketing Lead
Mark Lomeli, as a digital marketing lead, is greatly involved in strategy development, ensures marketing campaigns continue to exceed client goals, and ensures that every campaign is staying within budget. He also develops innovative ad copy, builds paid search campaigns, and optimizes accounts, making sure that ads are displayed to the correct audience with optimal timing to influence their purchasing decisions.
Prior to joining Solar Flare, Mark graduated from Loyola University Chicago with a bachelor's degree in advertising and public relations. He worked on paid media campaigns for clients in the medical industry, then shifted his interest to the computer hardware industry. He has considerable experience developing strategy for B2B companies.
Mark has developed metrics and insights-driven reports to assess and monitor campaign performance against marketing objectives and budgets. He has executed and managed digital and social marketing programs using digital marketing best practices and digital channel tools.
Mr. Lomeli is capable of supporting an increase in the productivity and effectiveness of outreaches by analyzing trends and the impact of marketing campaigns. He loves working one-on-one with clients to help them overcome obstacles and reach their business and marketing goals.
His creativity as a strategist, ability to multitask, and deep understanding of the online world make Mark Lomeli an incredibly valuable asset to Solar Flare.