Typically, pay per click (PPC) advertisements are displayed in the "sponsored results" or "sponsored links" sections of search results pages. The advertiser sets a "bid" amount for specific keywords or keyword phrases, and this bid amount is a major determining factor for how high in the sponsored section the advertiser's advertisement is placed. Charges are incurred only when an advertisement is clicked on.
The most popular pay per click programs offered today are Google AdWords and Yahoo! Search Marketing. Contact Solar Flare Digital Technologies and we will help you to determine what keywords, bid amounts and pay per click strategies will be the most effective for driving targeted traffic to your business!